P&G ALLDAYS - ALARM - Dennyfantasyland
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P&G ALLDAYS – ALARM

ALLDAYS WE – TV Commercial – Agency LEO BURNETT Milan

 

P&G Western Europe Business Building Awards 2008 – Winner in category “Best overall Business Results”

The film is part of a series of commercials conceived and produced between 2005 and 2012 for P&G’s ALLDAYS brand (now ALWAYS), a global leader in feminine care.

 

The usual informative-demo approach has been replaced by a more fashion/comedy approach which has renewed the perception of the brand. The entire project has been acknowledged as a case history of success.

 

(film direction, music research)

Date

February 22, 2016

Category
Commercials